6. Identify the other person's objections and motivations:
When you've identified the motivations behind their point of view, rephrase your beliefs in a way that the other person is better able to understand. Ask questions of your opponent to get them to see the same gaps in thinking that you're noticing.
7. Gain the person's trust:
Empathize and relate to their point of view, conceding points where necessary, but keeping your eye on changing their mind. If you work them into a corner of logic they can't escape from, you'll have convinced them, and they'll have accepted that it's ok to agree with you and change their mind if you're a courteous conversationalist.
8. Do your homework:
Find out the facts first, without making any assumptions about the other person's point of view. If you are selling something, like a car, you will need to know all there is to know about the car you are selling. Likewise, you will need to know all about the other cars that are in competition with your vehicle.
9. Compliment their thought process:
Next time a prospect says something you agree with, reply, It sounds like you’ve put some thought into this. if you make prospects think they’ve spent some time coming to a belief, they’re far likelier to hold on to it.
10. Present the counter-argument:
Not only should you be prepared for any counter-arguments the other person brings up, you might even consider bringing up the counter-arguments for them. Setting up arguments before knocking them down will make you far more convincing.